Author Archives: YMR Track Club

  • Lucie Beatrix: From Fashion Model To Fast Athlete

    At YMR Track Club, we are lucky to work with many different athletes across all levels and from many different walks of life. Our latest collaborator and former Fashion Model Lucie Beatrix shared her story of how she fell in love with running with us whilst she also tested out some of our premium ladieswear; [...] More  →
  • ‘The vision coming to life’ A message from YMR Track Club’s Founder

    Spring is slowly but surely starting to turn into summer and at YMR Track Club, we are leaving some very good months and recharging for a June that will be something really special. Local production, sustainability and functionality will continue to be the common thread when the next collaboration is launched in June. Early in [...] More  →
  • YMR Track Club and Karhu

    YMR Track Club & Karhu in a unique collaboration!

    This June, “The Sun Run” will be launched, a unique collaboration between YMR Track Club and Karhu. Together, they release a limited collection and carry out the Sun Run Event, which was last held in 1987.   Over 30 years ago, the Sun Run was held. The race that took place under the midnight [...] More  →
  • Björn Barrefors in the utö running cap

    Björn Barrefors in the Utö Running Cap

    Here is Björn Barrefors in the Utö Running Cap from YMR Track Club. After Björn modelled for our latest Spring Collection shoot, we took the opportunity to ask the former Swedish champion some questions about life during and after his career. We asked about his requirements for training clothes, and how he came to be [...] More  →
  • YMR Track Club and Grandpa

    YMR Track Club and Grandpa partner up!

    This week, YMR Track Club’s performance wear are starting to be sold at the premium retailer Grandpa with stores in Stockholm, Gothenburg and Malmö. With our common view on quality, design, functionality and sustainability, this is a collaboration that feels just right for both parties.  Already this week, you can find YMR Track Club’s performance [...] More  →
  • new åsunden windbreaker

    Spring Collection Look Book – The New Åsunden Windbreaker

    This is a navy and green windbreaker for men and women. When we released the Åsunden Windbreaker last autumn, it was an immediate success. Our customers have provided feedback and highlighted the jacket's design and functionality together with the local production and sustainability aspect as something they like. At the same time, you have requested [...] More  →
  • Spring Collection Look Book – Utö Shorts!

    Now they are here! The new Utö Shorts  the Utö Shorts Look Book! These split shorts in burgundy and mustard yellow are perhaps the best  shorts we have ever made. With their lightness and functional properties, the unisex shorts are made for the conscious runner who strives for perfection. Not to mention that they look [...] More  →
  • Mustafa Mohamed

    Musse’s Training Camp Report from Ethiopia

    Whilst we were struggling with the last cold days of winter, our ambassador Mustafa Mohamed "Musse" was at training camp with some of the world's best runners in Ethiopia!     At high altitude, the eternally young 42-year-old makes another investment towards this summer's Olympics in Tokyo. We had a chat with the humble runner [...] More  →
  • YMR Track Club enters the US

    YMR Track Club enters the US Market!

    YMR Track Club is growing rapidly at the moment and the interest for sustainable performance wear is big, not least from the USA. This week, the performance wear starts selling in New York City! YMR Track Club was released in 2017 and quickly caught the attention of Vogue, who praised the brand’s design and sustainability [...] More  →
  • YMR Track Club Ambassador

    Meet Lina Strand: World Orienteering Champion!

    At YMR Track Club we are lucky to work with some amazing ambassadors and exceptional athletes both at professional and amateur level. With any individual we choose to support, it is critical they share the same values and ethos as our brand. This includes dedication to excellence & improvement, care for one’s surroundings and a …

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