First release from the new Utö Collection
The new Utö Collection has finally arrived! The latest performance wear range has been produced as part of our Spring 2021 range and promises to be one of our most exciting collections to date. As with all our ranges, the Utö Collection is made up of premium activewear built to facilitate high functionality in running and many other sports. Named after the beautiful location in Stockholm’s Archipelago, the collection features products that have been entirely made in Sweden as we try to keep production as local as we possibly can. In doing so we limit our carbon emissions and help sustain local economies.
Read more about what inspired our latest collection below;
Made in Sweden
The new Utö Compression Socks for running are 100% Made in Sweden and the first drop of our Utö collection of performance wear. The collection is designed for runners who are looking for premium garments with high functionality and feel. The carefully selected materials are tested and developed together with elite athletes who are looking for garments that are adapted for training and competition. The socks are Made in Sweden’s textile district Sjuhärad and are environmentally classified Ökotex Class 1. Here in Sjuhäradsbygden we have manufactured textiles and fashion for generations, which we now take to the next level with innovative production of performance wear for the conscious runner.
UTÖ
“The inspiration for the Utö collection was born during a visit to the island of the same name, which is located in Stockholm’s beautiful archipelago. On this hot and sunny summer day, the water was colored turquoise, which is unusual in Sweden. Together with the white sand on the beach, the meadows and the hard-packed gravel roads, the visit evoked a longing to run in this beautiful nature. Unfortunately, the running clothes were not packed this time, but on the boat on the way home, the Utö Collection slowly began to take shape. It is a tribute to a place made for running and where clothes with high functionality, durability and the connection to the nature are present. During the year, we will release a number of garments in the Utö collection ”
– Peter Häggström Lindecrantz, CEO and Founder
