The Norr Mälarstrand collection with split shorts for running, singlets and more has been immensely popular with our customers. For a long time we have worked behind the scenes to make the collection even better. We can now reveal that Norr Mälarstrand will soon be replaced by the new collection Söder Mälarstrand.
Stockholm City Relay 1950
The inspiration for the Mälarstrand collections comes from 1950 and our team’s victory in Stockholm City Relay. It was packed with people on the streets of Stockholm and inside the Olympic Stadium when the runners wearing their split shorts challenged each other in this thrilling relay. Only when there were 150 meters left of the race did our team manage to push their way to a very unexpected victory
Updated split shorts
We are now phasing out the Norr Mälarstrand collection and replacing it with Söder Mälarstrand. First out will the new split shorts for running be; Söder Mälarstrand Shorts. They are an updated version of our popular split shorts – a given garment in our collection of premium running clothes. The design is largely the same, but the fabric is new and is a light mesh-like functional material made from 100% recycled polyester according to Global Recycle Compliance CRS 4.0. In addition, it is Ökotex Class 1 certified and knitted in the Sjuhärad district in Sweden. This is also a more durable fabric than before that we are incredibly happy with.
Pär in Söder Mälarstrand Shorts, navy split shorts for running and Track Attack T-shirt
The shorts will continue to be a unisex model. They will now be more elastic at the waist and with elastic cords. The split on the side is slightly higher than before and we have adjusted the dimensions in the crotch for a better fit. We also have a slightly smaller logo on the left leg. The inside also consists of trousers with a pocket large enough to hold down, for example, keys or a mobile phone. First out are the colours navy blue and green (which we have now made slightly darker)
This spring, we complement with more colours on the shorts and also launch Söder Mälarstrand Singlet in two colours and a new Söder Mälarstrand T-shirt. In addition, garments such as Track Attack T-shirt and Haby Hoodie will be launched – garments that fit perfectly with the new Söder Mälarstrand collection.
Now is the last chance to buy the collection Norr Mälarstrand! We have a few garments left, so do not miss to shop from the category Last Chance for MEN and WOMEN. There you will find shorts, singlets and more at discounted prices
Peter Häggström, Founder & CEO