We have reached December and it is time to wrap up the year that has been. 2020 has undeniably been a special year for very many people. At the same time, we can state that more and more people are running outdoors and that they then choose to do so in performance wear from YMR Track Club.
The year began with a bang when our ambassador Mustafa “Musse” Mohamed at the age of 41 broke the Swedish record in the Valencia Marathon with 2:10.04. Wow! This was also the very first race ever run in the Shinjuku Singlet. When we saw the pictures of “Musse” from the race, we could see with a smile on our faces that he ran the whole race with the singlet backwards, but it obviously worked well. Now you can see “Musse” run just as smoothly and nicely in Volvo’s latest commercial. This time with the YMR shirt in the right direction.
In the spring, we launched several new garments. In the singlet Änggården Singlet we found a quality that we are very proud of. The fabric is super light, 100% from recycled plastic, Ökotex Class 1 certified and knitted in Sweden. This quality will be used in more garments during the spring, when we release the new collection Söder Mälarstrand, which is a sequel to the collection Norr Mälarstrand.
Thanks to the fact that we have our largest share of sales online via our website, we have managed to navigate forward during the tough months that the pandemic has been present. We feel sympathy for all the people who have been affected during the year and send them an extra thought for Christmas.
After the summer, we released shorts, a beanie, hoodie, windbreaker and winter tights in the Åsunden collection. The collection is truly a huge success and is aimed primarily at runners for outdoor training. For example, both the hoodie and the tights keep you warm, but are at the same time light and make running easy.
Åsunden Windbreaker is our very first woven garment. Once again, we have used 100% recycled plastic when we weave the fabric in Sweden. The jacket is very much appreciated by our customers and even ended up on the front page of Runner’s World in November.
The new performance wear Åsunden Ladies Windbreaker Navy
In November, we also released a new version of Track Attack Hoodie. With its high collar, spacious hood and stylish prints in burgundy / white, this is the garment that I myself use the most right now. Perfect for cold winter days and a perfect Christmas present to give away. The photos were taken at the beautiful Stockholm Stadium.
Now we are investing fully for next year. Lots of new garments await. Among other things, the popular plush sweater 1984 Plush Sweatshirt is making a comeback. This time in a new color and a different design. We will also launch short tights for men, which you customers have been asking for. The Utö collection is underway, as is the Haby collection with, among other things, a new hoodie and long tights for women. First out will be the new Track Attack T-shirt gray melange.
The new Track Attack T-shirt Gray melange will arrive in January
Thank you to all of you who reach out to us with new ideas on performance wear and who give us cred for our sustainability work. It means a lot. Thank you also to all your customers for this year. You are the best!
Merry Christmas and a Happy New Year!
Peter Häggström Lindecrantz,
Founder and CEO