This week, YMR Track Club’s performance wear are starting to be sold at the premium retailer Grandpa with stores in Stockholm, Gothenburg and Malmö. With our common view on quality, design, functionality and sustainability, this is a collaboration that feels just right for both parties.
Already this week, you can find YMR Track Club’s performance wear at the store chain Grandpa. Customers can now buy , for example the popular Åsunden Windbreaker, Söder Mälarstrand Shorts and much more at Grandpa. YMR Track Club collaborates with few retailers and this is the very first time customers in Gothenburg and Malmö will be able to find YMR Track Club in stores there.
“I am very happy to team up with Grandpa. I have always liked their sense of design and view on sustainability. YMR Track Club and Grandpa just feels right together. I hope and believe that this is a start of a very good collaboration”
– Peter Häggström Lindecrantz, CEO and Founder of YMR Track Club
“I have followed YMR Track Club since the start and I am impressed of their design and values. It’s strange that and didn’t see that it was a brand for Grandpa then. But as we contacted Peter at YMR Track Club, it became obvious. Grandpa and YMR Track Club are similar in many ways and I am certain that our customers also will understand the greatness of YMR Track Club. With local production in Sweden and a classic design that according to me never goes our of style. Old school and running has always been a winning combination. That the fabrics have characteristics that are both functional and technical and are produced in Sweden makes everything complete”
– Jonas Pelz, Founder and one of the owners of Grandpa.
Grandpa has five stores in Sweden; Two in Stockholm, one in Gothenburg and one in Malmö as well as their online store. Since 2003, they have curated and updated their collection with the values; Service, atmosphere and inspiration. Grandpa Store offers an an alternative way to shop.