With Soft Sport Season, we’ve reimagined running wear through the lens of modern fashion. Creating pieces that are built to perform, yet styled to live beyond the run. It’s a collection designed for movement in every sense, whether that’s chasing winter miles, layering up for city walks, or slipping into an off-duty look that carries you seamlessly through the day.
At its core, Soft Sport Season is about versatility. Each garment is engineered for technical precision, breathable, protective, resilient, but refined with details that feel at home in your daily wardrobe.
The new Båstad Tights become an elevated base layer, paired as easily with performance outerwear as with an 1984 Plush Sweatshirt. Åsunden Hoodies and Funnel Necks, crafted for winter runs, double as sleek top layers for a café meet-up or evening stroll. The new Off-Race Tracksuit in maroon shows the ease of athletic design into the quiet confidence of everyday style.
Running remains our starting point: the discipline, the endurance, the focus. But fashion informs the finish. Shapes are relaxed yet purposeful, creating silhouettes that blur boundaries between performance and streetwear. The palette leans on rich seasonal tones, deep maroons, muted mint, and signature navy.
The beauty of Soft Sport Season lies in its adaptability. Post-training, the same outfit transitions effortlessly. Athletic function softened into casual fashion. It’s sportswear designed to move with you, from the pace of the run to the pause of everyday life.
This collection celebrates the softer side of sport - the ritual of layering, the pleasure of fabrics that feel as good as they perform, the confidence of clothing that works harder so you can move freer. It’s a reminder that running isn’t only about miles - it’s a lifestyle, one that deserves apparel as dynamic as you are.
With Soft Sport Season, your running wear becomes your streetwear. Your performance pieces become your signature style. This is sport, softened. Fashion, sharpened. A collection that refuses to sit still.
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