It´s time to sum up the high lights of the year for YMR Track Club and look into the crystal ball to see what will happen next year. We will launch new collections, go international and keep building the best performance wear for everyone that loves to work out.
First of all, I would like to thank all customers for an amazing year! Without the support from you, we would not be here. You send us e-mails, write reviews at our Facebook page and share images at Instagram, wearing our performance wear. It makes us so happy and it´s the main reason why we love what we do. I also would like to thank employees and everyone working with us.
Functional & sustainable
During 2019, we have strengthened our position as a player that designs performance wear that are both functional and sustainable. We stick to our strategy to produce as much as possible locally here in Sweden. We believe that local production is the future and we are very proud of our textile heritage that we have here in the district of Sjuhärad. To reduce shipping is an important step in being more sustainable. We knit all the fabrics in the district and the qualities we can produce here are amazing.
During the year, we produce even more fabrics made from recycled plastic bottles. In September we launched the new Musse Wool Socks in green and navy, that are MADE IN SWEDEN from a premium merino blend. This is the perfect sock for runners.
Tokyo, Madrid, Barcelona and Stockholm
Until this year, we have only been present in store in Tokyo. In September, we entered famous luxury department store in Stockholm – NK. We also decided to start working with Cuylas in Barcelona and Madrid. During 2020 we have decided to sell YMR Track Club in more stores in Sweden and internationally.
We hosted several events during the year together with for example our ambassador Mustafa “Musse” Mohamed. This was the first year for the super runner in our performance wear. His debut in YMR Track Club was in Barcelona´s half marathon in the beginning of the year where he ran an amazing 1:03 which was his fastest 21 km in seven years. In September, he won the Stockholm Half marathon with a new track record wearing our Norr Mälarstrand Shorts Black, Track Attack NM Singlet and Musse Wool Socks.
Änggården & Shinjuku 2020
We have gained a lot of attention this year. Like for example in the Financial Times weekend magazine How To Spend It. Very cool! We have made the fabrics in our popular collection Norr Mälarstrand 25 % lighter. Our focus for next year is to improve many details of your favourite garments. The qualities of the fabrics will be even more functional and sustainable and have more stretch in them. This spring, we will launch the collections Änggården and Shinjuku. The new collections have new pieces, updated fit and new colours. We are working hard with the new collections and the feeling right now is that they will be the the best we have ever made. After the summer, we will launch our very first woven garment – a windbreaker. This is a garment that many of you have asked for. This is a garment that many of you have asked for. The fabrics are woven in Sjuhärad and made from materials from 100 % recycled plastic bottles. We will also intensify our international expansion and focus on for example the French market where we already have customers.
Did you know that….
- Street Track Jacket (that has made a comeback) was the very first garment in our collection?
- The Street Track Pants will be the next garment released?
- The Åsunden Sweatpants will come in a new color?
- During 2019, we have had customers from 20 countries?
- The most sold product is Norr Mälarstrand Shorts Navy?
- The average result in long jump for all employees at YMR Track Clubs is 757 cm?
- We have launched a B2B-concept that has generated several new corporate clients?
- The first drop of the collection will be in February?
Thank you and HAPPY NEW YEAR!
Founder and CEO, YMR Track Club