It´s late August and the time is 06:30 AM. Stockholm is waking up and we are almost alone at the Norr Mälarstrand shoreline. We only meet some runners that also have discovered this magical place for morning runs. We are waiting for runners Charlotte Karlsson and Pär Arvered.
The 13-14 degrees Celsius feel quite cool after an extremely hot summer. The sun is on it´s way up and the water is quiet. The running conditions are to die for. What a contrast to the moment when Charlotte became Swedish Champion during Stockholm Marathon. Back then it was stormy, rainy and almost freezing.
Suddenly we spot the two runners waving at us. They seem to do most things together and they both love running. The idea of photographing the couple in our fall collection feels exciting. We know that they run a lot in our collection Norr Mälarstrand and are almost as eager to see the new garments as we are.
We meet up and start talking about the summer. They tell us about amazing running adventures in places like the Danish island Bornholm. It´s obvious that running is so much more than fast splits and PBs for these runners. Running is a lifestyle that includes magical adventures, creative new races, hard work, but also dining and wining. As they get changed, they tell us that the red thread is the love for running.
Charlotte choose the green Norr Mälarstrand T-shirt and shorts with the Head (Bang) Band together with a pair of Track Attack Socks in mustard. Many of our customers have asked for a green t-shirt, so it feels great to go live with the new t-shirt. The socks are made from premium materials in Västergötland, Sweden and are a part of this fall´s “Track Attack Collection”.
“Not many garments are so important for running as socks! I love mustard together with green. Great to see that you keep strengthening your profile of a sustainable premium brand. I feel super cool in this” says Charlotte.
Pär also wears the green Norr Mälarstrand T-shirt together with a pair of Norr Mälarstrand Shorts in Navy and burgundy Track Attack Socks. Pär and Charlotte get ready to start their run. Per looks at the calm water and the sun reflects in his sun glasses as they accelerate.
The runners run Norr Mälarstrand back and forth a couple of times and then ends their running session under the bridge in the famous park Rålambshovsparken. It was a great start of the morning with many laughters and two inspirjng runners in the beautiful capital.