Spring has arrived as well as our new collection of performance wear. We have brought the best parts from our other collections and sharpened important details. By adding new colours, we have created a collection that is 25 % lighter, faster and better.
Here, up in the north, we have a special relationship to spring and summer. After months of dark and cold weather, the feeling of spring, the sun and warmer weather is almost like a revelation. Running belts and sweaty gyms might be ok for a while, but to finally be able to run outdoors with shorts and a singlet is something else.
Running is in our DNA at YMR Track Club. It´s the most simple sport and people run all over the world. That is why competition is fierce and we love it! We aim to run aster and towards new targets. Every runner is looking for that feeling when body and mind work smoothly without getting tired – it´s the feeling of flow. When we find that feeling, running is the best.
When planning the new collection of performance wear, some parts were obvious:
- Keep working with recycled materials.
- That the fabrics should be knitted locally here in the Sjuhärad district in Sweden. Doing as much as possible locally, minimises travelling and shipping. The feedback on the fabrics from our customers has been amazing. They have all the characteristics needed to create premium sportswear.
- To bring the best parts from the collections Norr Mälarstrand and Track Attack and add features that make the clothes even better.
- Keep on doing performance wear that are classic.
The first thing to develop was the fabric. We worked intensively during the fall to find the perfect weight that was lighter without loosing the strength and quality. The fabric is now 25 % lighter and that gives a better feeling when running as the clothes fall better against the body.
The new garments
Norr Mälarstrand Shorts are our popular unisex running shorts. We have added pink and black to the colours we have today (navy, mustard and green). The model is the same with a inner pant and pocket on the inside to store for example the cell phone while running.
The ladies´ singlets have a new cut on the shoulders to make the singlet cooler and the arm movement more free when running. The new colours are black and white but also light blue/navy with a pink print. For men, we have added the same colours and made the singlets more spacious.
Amazing runner Linnea Isaksson in Track Attack NM Singlet Light Blue.
People say that the most simplest things are the most difficult ones. Running is all about the small details that make a change. Like for example better technique, the perfect rhythm, diet, mental strength, and the ability to avoid injuries. Small improvements on everything and the result can get much better. With that mindset, we have developed the new collection. We hope that you will like it as much as we do!
Click on the new garments below and get more information and inspiration.