Today it´s official that YMR Track Club is one of the finalists in the prestigious Show Up Fashion Award! Together with four other fashion brands we compete in the final on November 15.
Today, we took part in the press conference for Show Up Fashion Award in Stockholm together with the other finalists. The winner wins a service package worth 360 000 SEK which includes 100 000 SEK in cash. The jury consists of several well known people in the industry such as Margareta Van Den Bosch from H&M and designer Lars Wallin.
I´m proud and happy that YMR Track Club is one of the finalists in Show Up Fashion Award 2018. The ambition is to create functional and sustainable sportswear with high fashion sense. To be the only sportswear brand in the final is an honour and acknowledgement that we are on the right track. Thanks to everyone who is supporting us on this exciting journey!
//Peter Häggström Lindecrantz, Founder and CEO, YMR Track Club