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  • Björn Barrefors in the utö running cap

    Björn Barrefors in the Utö Running Cap

    Here is Björn Barrefors in the Utö Running Cap from YMR Track Club. After Björn modelled for our latest Spring Collection shoot, we took the opportunity to ask the former Swedish champion some questions about life during and after his career. We asked about his requirements for training clothes, and how he came to be [...] More  →
  • YMR Track Club and Grandpa

    YMR Track Club and Grandpa partner up!

    This week, YMR Track Club’s performance wear are starting to be sold at the premium retailer Grandpa with stores in Stockholm, Gothenburg and Malmö. With our common view on quality, design, functionality and sustainability, this is a collaboration that feels just right for both parties.  Already this week, you can find YMR Track Club’s performance [...] More  →
  • new åsunden windbreaker

    Spring Collection Look Book – The New Åsunden Windbreaker

    This is a navy and green windbreaker for men and women. When we released the Åsunden Windbreaker last autumn, it was an immediate success. Our customers have provided feedback and highlighted the jacket's design and functionality together with the local production and sustainability aspect as something they like. At the same time, you have requested [...] More  →
  • Spring Collection Look Book – Utö Shorts!

    Now they are here! The new Utö Shorts  the Utö Shorts Look Book! These split shorts in burgundy and mustard yellow are perhaps the best  shorts we have ever made. With their lightness and functional properties, the unisex shorts are made for the conscious runner who strives for perfection. Not to mention that they look [...] More  →
  • Mustafa Mohamed

    Musse’s Training Camp Report from Ethiopia

    Whilst we were struggling with the last cold days of winter, our ambassador Mustafa Mohamed "Musse" was at training camp with some of the world's best runners in Ethiopia!     At high altitude, the eternally young 42-year-old makes another investment towards this summer's Olympics in Tokyo. We had a chat with the humble runner [...] More  →
  • YMR Track Club enters the US

    YMR Track Club enters the US Market!

    YMR Track Club is growing rapidly at the moment and the interest for sustainable performance wear is big, not least from the USA. This week, the performance wear starts selling in New York City! YMR Track Club was released in 2017 and quickly caught the attention of Vogue, who praised the brand’s design and sustainability [...] More  →
  • YMR Track Club Ambassador

    Meet Lina Strand: World Orienteering Champion!

    At YMR Track Club we are lucky to work with some amazing ambassadors and exceptional athletes both at professional and amateur level. With any individual we choose to support, it is critical they share the same values and ethos as our brand. This includes dedication to excellence & improvement, care for one’s surroundings and a …

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  • new utö collection

    First release from the new Utö Collection

    The new Utö Collection has finally arrived! The latest performance wear range has been produced as part of our Spring 2021 range and promises to be one of our most exciting collections to date. As with all our ranges, the Utö Collection is made up of premium activewear built to facilitate high functionality in running …

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  • winter collection review

    Product Review: Åsunden Winter Collection

    It is far too cold outside to think about Spring just yet. So in the meantime, make sure you have the garments required for effective Winter Training! Our carefully designed Åsunden Collection has been built to withstand the challenges of our harsh Nordic climate. But don’t just take our word for it, we have sent …

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  • warm running sweatshirt in black

    Back in Stock! Åsunden Hoodie Black

    Our best-selling Åsunden Men’s Hoodie Black  is back in stock! To celebrate we are giving away a free black beanie with every purchase of the hoodie, so you can complete the look and train in style this weekend. Simply place an order for the Black Åsunden Hoodie and we will send you a Black Åsunden Beanie …

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