• why I love running

    Why I love running!

    This is why I love running! It is clearer than ever that this is a sport for everyone and running changes people’s lives. YMR Track Club’s Founder and CEO, Peter Häggström Lindecrantz tells his story.  I had a fantastic career as an athlete, where I got to experience a lot. The strongest memories are when …

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  • black windbreaker

    The Utö Windbreaker released this week

    Very light windbreaker in black for men and women designed to withstand tough conditions while being light and flexible released this week. Since we at YMR Track Club have a background in athletics where every small hundredth or centimeter can be the difference between success and failure, the lightness and flexibility of the garments is …

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  • Sun Run Midnight Running Experience

    Sun Run the movie

    The Sun Run Midnight Running Experience was special. This is the story and the film we created.  Running and sports in general is so much more than chasing seconds, being at the top of the podium and perform at your very best; It’s also about experience new places, getting to know new people, good food …

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  • Lucie Beatrix: From Fashion Model To Fast Athlete

    At YMR Track Club, we are lucky to work with many different athletes across all levels and from many different walks of life. Our latest collaborator and former Fashion Model Lucie Beatrix shared her story of how she fell in love with running with us whilst she also tested out some of our premium ladieswear; …

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  • Musse’s Training Camp Report from Ethiopia

    Whilst we were struggling with the last cold days of winter, our ambassador Mustafa Mohamed “Musse” was at training camp with some of the world’s best runners in Ethiopia!     At high altitude, the eternally young 42-year-old makes another investment towards this summer’s Olympics in Tokyo. We had a chat with the humble runner …

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  • YMR Track Club enters the US

    YMR Track Club enters the US Market!

    YMR Track Club is growing rapidly at the moment and the interest for sustainable performance wear is big, not least from the USA. This week, the performance wear starts selling in New York City! YMR Track Club was released in 2017 and quickly caught the attention of Vogue, who praised the brand’s design and sustainability …

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  • YMR Track Club Ambassador

    Meet Lina Strand: World Orienteering Champion!

    At YMR Track Club we are lucky to work with some amazing ambassadors and exceptional athletes both at professional and amateur level. With any individual we choose to support, it is critical they share the same values and ethos as our brand. This includes dedication to excellence & improvement, care for one’s surroundings and a …

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  • new utö collection

    First release from the new Utö Collection

    The new Utö Collection has finally arrived! The latest performance wear range has been produced as part of our Spring 2021 range and promises to be one of our most exciting collections to date. As with all our ranges, the Utö Collection is made up of premium activewear built to facilitate high functionality in running …

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  • winter collection review

    Product Review: Åsunden Winter Collection

    It is far too cold outside to think about Spring just yet. So in the meantime, make sure you have the garments required for effective Winter Training! Our carefully designed Åsunden Collection has been built to withstand the challenges of our harsh Nordic climate. But don’t just take our word for it, we have sent …

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  • Back in Stock! Åsunden Hoodie Black

    Our best-selling Åsunden Men’s Hoodie Black  is back in stock! To celebrate we are giving away a free black beanie with every purchase of the hoodie, so you can complete the look and train in style this weekend. Simply place an order for the Black Åsunden Hoodie and we will send you a Black Åsunden Beanie …

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