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SLOWER FASHION. FASTER RUNNING.
Opting for a significant portion of our production within local boundaries, we actively shrink our environmental impact.
Here in the Sjuhärad district of Sweden, we intricately knit and weave fabrics, while sewing operations are distributed across both local environs and the Baltic Sea region. Strategically, our warehouse finds its home in Sweden's vicinity, ensuring minimized shipping distances. Proximity in production enables us to craft smaller initial collections, scaling up only in response to demand.
This approach mitigates risk of overproduction, a paramount environmental concern within the contemporary fashion industry.
" Fashion and textiles are in the DNA of the Sjuhärad district. This is where for example my grandfather used to have a shirt factory back in the days and I’m proud to pass on the legacy to technical and sustainable performance wear "
Peter Häggström Lindecrantz,
Founder & CEO
Furthermore, our aim is for the majority of our sportswear to exude timelessness, seamlessly complementing each other. This allows you, our valued customer, to gradually construct your own "YMR sportswear collection" over time. Additionally, several of our garments are designed to be unisex, ensuring versatility across various members of the household as time progresses.
At YMR Track Club, we have a background in track & field and running at a Olympic level. We therefore place very high demands on function and the feeling in the garments we develop. The garments are carefully tested by ourselves and our network to ensure that they meet our customers' expectations.
In addition to being locally produced, we work actively with sustainable solutions in our production chain. Below you can read about some of all the initiatives we run:
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