SPORT & MODE
SEDAN 1917

YMR Track Club grundades år 2017 när den före detta olympiern och svenske mästaren i friidrott, Peter Häggström Lindecrantz tog fram en jubileumskollektion till klubben IK Ymer i samband med deras 100-årsdag. Peter, som tävlat för klubben under hela sin karriär fick blodad tand och bestämde sig för att designa fler plagg. Resultatet blev en hel kollektion och bildandet av YMR Track Club.
YMR Track Club

EN BAKGRUND INOM FRIIDROTT

Klubben IK Ymer är kommer också från Sjuhäradsbygden och bildades 1917. Namnet kommer från jätten Ymer i nordisk mytologi. Ymer var idrottaren som bar jorden på sina axlar när jorden skapades i kollisionen mellan is och eld. Klubben har en gedigen historia av idrottsprestationer inom olika sporter på meritlistan. Under flera år var Ymer också en mycket framstående löparklubb.

YMR Track Club

"My passion for running was born in 1984. When the Olympic games in Los Angeles started, I immediately fell in love with track & field. 16 years later, I stood on the track at the Sydney Olympics in front of 100,000 spectators. Running and athletics are the basis of all sports, and I am equally passionate about the lifestyle today. At YMR Track Club, we design clothing for runners who hopefully share the same great love for this spectacular sport."

Peter Häggström Lindecrantz,

Grundare & VD
Peter Häggström Lindecrantz YMR Track Club
Peter Häggström Lindecrantz YMR Track Club

LOVE OF THE SPORT

"My passion for track & field and running was born back in 1984. My father had been to Los Angeles and came home with souvenirs, including a bag with hurdler Edwin Moses on it. I loved that bag with the picture of Moses gracefully running over the hurdle at top speed.

A few weeks later, the Los Angeles Olympics began. As an eight-year-old, I had a poor grasp of what the Olympics were, but the opening ceremony was spectacular and some may remember the guy who came flying into the arena with a magic backpack. Anyway, it's a moment I'll never forget.

Later the games started and I immediately fell in love with track & field. Carl Lewis became the big star with his four golds in 100m, 200m, long jump and 4x100m. The precision where hundredths and centimeters decide was something I liked from the beginning, but the simplicity also fascinated me. One step after another, a little longer, more often. First over the finish line wins.

In addition, the clothes were nicer and more daring than in other sports. The big track competitions are also a form of fashion show. This was something I noticed early on.

OLYMPIC INSPIRATION

Not long after the 1984 Olympics, I signed up for the local track club with a dream of one day competing in the Olympics myself. 16 years later, after a lot of work, I stood as a long jumper on the track at the Sydney Olympics in front of 100,000 spectators. My personal records are 807cm in long jump and 10.30 in 100m.

Running and athletics are the basis of all sports and I am equally passionate about running and track & field today. In principle, everyone can participate and train and compete, and there is a branch for everyone, regardless of what physical conditions we have.

It is one's own development that is at the center, where one constantly strives to develop one's personal best. The performance wear are important to cut that second or hundredth and to jump or throw a little further. The materials, the cuts, the lightness are decisive, but the ambition is also for the fashion to reflect our passion for the world's best sport.

This is something that is constantly in focus with us at YMR Track Club, as we design clothing for athletes who hopefully have the same great love for this spectacular sport."

- Peter Häggström Lindecratnz, Founder & CEO

YMR TRACK CLUB TODAY

We are proud of the brand we have built and community formed through our love of running. Today, community is at the heart of everything we do. YMR running wear is designed to bring our customers together as members of this club. Wearing a piece means you are representing a community of runners enthralled by the lifestyle of the sport.

The journey continues..

READ THE JOURNAL

READ THE JOURNAL