MORE THAN A SPORT

At YMR Track Club, we believe that running is more than just a sport. It is a lifestyle that makes our hearts and our souls stronger.

The lifestyle we embrace as runners is filled with moments of joy and excitement, as well as feelings of great accomplishment and connection. These moments can only be fully experienced by committing our bodies and minds to the sport. It all starts with that first run.

By committing to the lifestyle of running, we believe you will fall in love with every detail of the sport, including the fashion. We aim to create timeless running wear inspired by classic sporting moments—those moments that made us fall in love with running.

TRACK & FIELD

"My passion for running was born in 1984. When the Olympic games in Los Angeles started, I immediately fell in love with track & field. 16 years later, I stood on the track at the Sydney Olympics in front of 100,000 spectators. Running and athletics are the basis of all sports, and I am equally passionate about the lifestyle today. At YMR Track Club, we design clothing for runners who hopefully share the same great love for this spectacular sport."

Peter Häggström Lindecrantz

Founder & CEO

SPORT & FASHION SINCE 1917

YMR Track Club was founded by former Olympic track & field athlete Peter Häggström Lindecrantz. Peter created the brand as a homage to his former sports club IK Ymer, which was founded in 1917. The club has a long history of achievements in various sports on the merit list, and for several years was a very prominent running club.

In 2017, to celebrate club’s 100th anniversary, Peter designed a unique collection of apparel. A re-imagination of IK Ymer's old sports tracksuit. The result gave Peter inspiration to design more running wear and officially launch the brand YMR Track Club.

Read more about our brand heritage HERE.

JOIN THE CLUB

We believe that running has the power to create lasting connections. The shared experiences of miles conquered and finish lines crossed form bonds that unite us as a community.

Community is at the heart of everything we do. YMR running wear is designed to bring our customers together as members of this club. Wearing a piece means you are representing a community of runners enthralled by the lifestyle of the sport.

Every stride we take is together.

KNITTED IN SWEDEN

Opting for a significant portion of our production within local boundaries, we actively shrink our environmental impact.

In the Sjuhärad district of Sweden, we intricately knit and weave fabrics, while sewing operations are distributed across both local environs and the Baltic Sea region. Strategically, our warehouse finds its home in Sweden's vicinity, ensuring minimized shipping distances. Proximity in production enables us to craft smaller initial collections, scaling up only in response to demand.

This approach mitigates risk of overproduction, a paramount environmental concern within the contemporary fashion industry.

Read more about our work with local production HERE.

READ THE JOURNAL

READ THE JOURNAL