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Stockholm Olympic Stadium is our home ground. Few arenas have such a long history as this beautiful arena that was built in 1912. This is also the place where our new limited collection Stockholm 1912 takes its origin.
Few places get our adrenaline pumping like inside Stockholm Olympic Stadium. This is the oldest Olympic arena in the world, which is still in use. It was the architect Torben Grut who received the honorary commission to build this sports castle in the heart of Östermalm in Stockholm before 1912. The dark red bricks create an incredibly beautiful arena in national romantic style.
Many world records have been set here over the years. Since 1912, the audience has been drilled in how to support the athletes to reach higher, longer and run faster times. The atmosphere when the arena is full is almost electric.
No wonder that the limited collection "Stockholm 1912" has been inspired by the place in our heart. With clean colors and classic design, this is a collection that is somewhere between "race wear" and "off race wear". A little bit more than 110 years ago, we use materials that today would not be classified as functional materials, but which are still so nice and light that they definitely work in training. The high-quality fabrics are knitted in Sweden.
The track inside Stockholm Stadium is brand new and insanely fast. Far from the soft dirt track that was run on when the arena was inaugurated. And while we love the aesthetics and designs of these classic sporting moments, this new collection is created for athletes of today; With t-shirts, long-sleeved shirts and tote bags in the color palette of off-white, navy blue, amber and petrol.
Stockholm Olympic Stadium is open to the public for training. So take the opportunity to experience this magical place for yourself whenever you visit Stockholm.
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