Our ambition is to do things differently, because we want to run today and we want to run tomorrow. YMR Track Club offers sustainable performance wear inspired by classical sports moments. We have added technical innovation and functionality to create performance wear for athletes of today.

YMR Track Club’s heritage is from the textile district of Sweden, Sjuhärad. Here, we have the knowledge of producing high quality fabrics and fashion that last and have the technical and functional characteristics needed to perform in sports. In Sjuhärad, we also have the internationally known Swedish School of Textiles that drives innovation in the fashion business.

“Fashion and textiles are in the DNA of the Sjuhärad district. This is where for example my grandfather used to have a shirt factory back in the days and I’m proud to pass on the legacy to technical and sustainable performance wear”

YMR Track Club Founder and Olympic athlete Peter Häggström Lindecrantz.

Our local production is the foundation in our philosophy. By procuring locally, we reduce the carbon footprint. Our fabrics are knitted and woven here in the Sjuhärad district and sewing is also made locally and in the Baltics. This means that the clothes are shipped no longer than 520 km from factory to the warehouse. Shorter transportation means less pollution. We also start new collections with smaller volumes to avoid overproduction that is one of the biggest environmental problems in the industry.

Our ambition is that most of our performance wear should be able to match each other, so that our customers are able to build their “YMR wardrobe”. We carefully coordinate our collections in terms of colour, design and quality to create multipurpose garments that are built to last. By facilitating an extended product lifecycle, we help reduce unnecessary waste.