News
RUN LIKE NO ONE IS WATCHING
WEITERLESEN
OUR STORY
Der YMR Track Club wurde 2017 gegründet, als der olympische Athlet in der Leichtathletik, Peter Häggström Lindecrantz, eine Jubiläumskollektion für den Sportverein IK Ymer anlässlich seines 100-jährigen Bestehens produzierte. Peter, der während seiner gesamten Sportkarriere für den Verein antrat, kam auf den Geschmack und beschloss, weitere Kleidungsstücke zu entwerfen. Das Ergebnis war eine ganze Kollektion und die Gründung des YMR Track Club.
Der Verein IK Ymer stammt ebenfalls aus Sjuhäradsbygden und wurde 1917 gegründet. Der Name stammt von dem Riesen Ymer in der nordischen Mythologie. Er war der Athlet, der die Erde auf seinen Schultern trug, als die Erde bei der Kollision zwischen Eis und Feuer entstand. Der Club hat eine solide Geschichte sportlicher Erfolge in verschiedenen Sportarten auf der Verdienstliste. Einige Jahre lang war es auch ein sehr prominenter Laufverein.
„Ich liebe Leichtathletik seit meiner Kindheit und habe in einigen der größten Arenen der Welt an Wettkämpfen teilgenommen. Mein anderes großes Interesse ist Mode. Ich bin in Schwedens Textilbezirk Sjuhärad aufgewachsen, wo mein Großvater Holger einst eine Hemdenfabrik besaß. Es fühlt sich unbestreitbar cool an, das Vermächtnis jetzt fortzusetzen und lokal produzierte Premium-Performance-Kleidung für den modernen Sportler zu kreieren."
Peter Häggström Lindecrantz,
Gründer
"My passion for track & field and running was born back in 1984. My father had been to Los Angeles and came home with souvenirs, including a bag with hurdler Edwin Moses on it. I loved that bag with the picture of Moses gracefully running over the hurdle at top speed.
A few weeks later, the Los Angeles Olympics began. As an eight-year-old, I had a poor grasp of what the Olympics were, but the opening ceremony was spectacular and some may remember the guy who came flying into the arena with a magic backpack. Anyway, it's a moment I'll never forget.
Later the games started and I immediately fell in love with track & field. Carl Lewis became the big star with his four golds in 100m, 200m, long jump and 4x100m. The precision where hundredths and centimeters decide was something I liked from the beginning, but the simplicity also fascinated me. One step after another, a little longer, more often. First over the finish line wins.
In addition, the clothes were nicer and more daring than in other sports. The big track competitions are also a form of fashion show. This was something I noticed early on.
Not long after the 1984 Olympics, I signed up for the local track club with a dream of one day competing in the Olympics myself. 16 years later, after a lot of work, I stood as a long jumper on the track at the Sydney Olympics in front of 100,000 spectators. My personal records are 807cm in long jump and 10.30 in 100m.
Running and athletics are the basis of all sports and I am equally passionate about running and track & field today. In principle, everyone can participate and train and compete, and there is a branch for everyone, regardless of what physical conditions we have.
It is one's own development that is at the center, where one constantly strives to develop one's personal best. The performance wear are important to cut that second or hundredth and to jump or throw a little further. The materials, the cuts, the lightness are decisive, but the ambition is also for the fashion to reflect our passion for the world's best sport.
This is something that is constantly in focus with us at YMR Track Club, as we design clothing for athletes who hopefully have the same great love for this spectacular sport."
- Peter Häggström Lindecratnz, Founder & CEO
We are proud of the brand we have built and community formed through our love of running. Today, community is at the heart of everything we do. YMR running wear is designed to bring our customers together as members of this club. Wearing a piece means you are representing a community of runners enthralled by the lifestyle of the sport.
The journey continues..
Melden Sie sich für unseren Newsletter an und erhalten Sie 10 % Rabatt auf Ihre erste Bestellung! Plus alle unsere neuesten Nachrichten, Veranstaltungen und Kollektionsveröffentlichungen