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By having a large part of our production locally, we reduce our climate footprint. We knit and weave fabrics here in the Sjuhärad district in Sweden, and sewing takes place both locally in the area and in the Baltic Sea region. We have also placed our warehouse in the same area in Sweden to minimize shipping. By producing close, we can make smaller start-up collections and then scale up only when we see a demand. This is to reduce the risk of overproduction, which is one of the biggest environmental problems in the fashion industry today.
" Fashion and textiles are in the DNA of the Sjuhärad district. This is where for example my grandfather used to have a shirt factory back in the days and I’m proud to pass on the legacy to technical and sustainable performance wear "
Peter Häggström Lindecrantz,
Founder & CEO
We also want most of the sportswear to feel timeless and to be able to match with each other, so that you as a customer can build your "YMR sportswear collection" over time. In addition, several garments are unisex, which means that the garments can work on more people in the household over time.
At YMR Track Club, we have a background in track & field and running at a Olympic level. We therefore place very high demands on function and the feeling in the garments we develop. The garments are carefully tested by ourselves and our network to ensure that they meet our customers' expectations.
In addition to being locally produced, we work actively with sustainable solutions in our production chain. Below you can read about some of all the initiatives we run:
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